“Luovi” is Finnish for “tack”, the nautical term that stands for directing a sailboat against headwinds. For Luovi, the world isn’t black and white, or life lived in the fast lane. It’s a sailing trip that involves taking chances of wind shifts.

For Luovi the chances lie in product innovation and design. Each Luovi product has an idea inside of it: sometimes one that’s purely functional, sometimes one that’s not so tangible.

Luovi is founded by Mr Kari Korkman who also runs Helsinki Design Week and Designpartners.